Have you ever wondered what “opt-in email marketing” is and how it compares to bulk email marketing? Being a ‘newbie’ to Internet marketing with limited funds can leave entrepreneurs feeling lost in terms of marketing. Many end up turning to extreme cost-saving options like free classifieds and newsgroup sites. Most marketing experts will tell you that these efforts are time-consuming and deliver very few results.
Internet marketing experts have compiled countless studies as to why Internet marketing works, as well as the techniques that are proven successful. In addition to these methods, studies have also revealed unsuccessful techniques. If you’re interested in learning more about email marketing to help promote your business, please look at the following information before deciding on an advertising method.
Bulk Email Pitfalls
Unsolicited Bulk Email is the practice of sending out vast quantities of emails to a massive list of email addresses that remain unverified or qualified. This practice is considered incredibly controversial and, in many cases, may be against the law.
You must be highly cautious when considering this marketing tactic for your business. Using unverified bulk emailing practices to promote your company could put your business and reputation at risk, not to mention the possibility of substantial financial fines and jail.
The appeal of unsolicited email marketing, for many aggressive entrepreneurs, is tempting and has become incredibly popular because it’s extremely inexpensive. Bulk emailing costs much less than standard mailing and is less labor-intensive.
Postage costs alone can dramatically cut the profits of a growing company. Many companies will resort to the less expensive route to offset the costs, even though the risk is very high.
Unsolicited Bulk Emails
Unfortunately, sending bulk emails to unsolicited clients is frowned upon. In most cases, potential customers will ignore your incoming email, block your website, or forward it to a junk mail folder.
The worst-case scenario would include your company’s website being reported to an Internet service provider resulting in your website being banned from the World Wide Web. The bottom line is this; bulk emailing to unsolicited customers delivers a low ROI. work. It doesn’t get you many leads, and the risk is far too great.
Opt-In Email Marketing
Opt-in direct email is the practice of sending out a company email to recipients that have requested contact with your company. It is possible to hire a company specializing in direct email to legally promote your company without the hassles of bulk email to unsolicited customers. Opt-in email marketing services offer a legitimate way to reach customers seeking your services.
When it comes down to your bottom line, opt-in email marketing is always the way to go. This process may be a bit more time-consuming and could potentially be a bit more labor-intensive, but the benefits far outweigh the detriments.