One of the most important things you can do to improve the success of your online marketing efforts is to take the time to build an opt-in email list. When customers come to your website, you can encourage them to sign up for your email list by offering them an incentive.
Once they’ve signed up for your list, you can communicate with them as often as you like. You have two options for communicating with them. You can do a series of emails in a drip campaign or send out blast emails.
Email Series/Drip Campaign
An email series is simply a number of emails that have already been written and loaded into an autoresponder, which will be sent out over a period of time automatically. For example, suppose you have created a series of 10 emails, and you schedule them to go out daily.
In that case, every person who signs up for your email or newsletter will immediately get the first email, and they will then receive one email a day for nine more days. The emails will continue to go out in the order you set them up. That way, everyone will receive your emails whether they’ve been signed up for a long time or just signed up.
Blast Emails
When you do a blast, you will send out the same email to everyone on your list simultaneously. Everyone will receive the same message whether they have been on your list for years or days.
This type of email message is particularly effective if you have some new product or service you want to let your customers know about or if you’re having a sale. This is a great way to offer your customers a coupon for an upcoming sale.
Email Tips
Remember, no email will be effective if it isn’t read. For that reason, make sure to follow these tips to get the most out of all of your email campaigns:
1. Carefully consider who your target audience is and what they want. If you’re not sure, you can ask them. Send an email and ask them to let you know what questions they have or what products they may be interested in.
2. Make sure you use a title that will pique their curiosity. No matter how well-written an email is, it won’t do you good if your customers don’t read it. Make the headline something compelling.
3. Make your message short and to the point. Don’t make everything about you, and don’t try to push the hard sell. You will want to ‘sell’ your customers a little bit. If your message drags on and on, you will most likely lose them. Just highlight the most important things. You can identify some pain points. You can let them know what’s in it for them and tell them how you can help solve their problem. From that point, let them make up their mind.
By keeping these tips in mind, you can dramatically improve your results from your email marketing efforts, whether you use a series of emails, blast emails, or both. Just give your customers what they want, and they’ll reward you for it by purchasing your products or services. Everyone wins!