If you plan on doing email outreach, having a list of targeted contacts is essential. Especially if you want to grow your business and inform people about your products and services. The following five strategies will help you build a quality list of contacts:
- Create an Exit Intent Pop-Up: This form pops onto your screen right before a user leaves your website. It creates an opportunity to grab their attention and pull them back to your website.
- Offer An Incentive: Everybody loves something for free, and most will give you their email address in return for something valuable. So, create an incentive (ebook, discount, tip sheet, etc.) your targeted leads need and watch your email list grow.
- Display Subscribe Forms on Your Site: By placing a subscribe form or button on each page of your site, you create multiple opportunities for people to sign up and receive valuable content from you.
- Create Powerful CTAs: Calls to Action (CTAs) persuade users to take action. CTAs are words, phrases, or buttons (Learn More, Free Download, etc.) that you can strategically place into sales scripts, ads, or web pages. You can get contact information and quickly fill your marketing funnel with a good CTA.
- Offer a Free Consultation: When you offer someone a free consultation, you allow people to see how you can help them solve their problems with your products and services. People coming to your site are looking for something, and many will be willing to give you their email addresses for this high-value offer.